Amelco has revealed it will be utilising Flows’ automation platform in order to enhance its tech stack.

Operators on the Amelco platform will gain access to Flows’ advanced no-code technology, empowering them to build and deliver new applications and products to market ‘at speed’. 

By integrating Flows technology, Amelco can streamline developmental resources and costs, all while boosting efficiency and enabling continuous innovation. 

Brandon Walker, Head of Business Development at Amelco, commented: “At Amelco, we are dedicated to staying at the forefront of innovation by providing our clients with cutting-edge tools and solutions. 

“Connecting Flows into our platform, together with their Flows Jackpots feature, reinforces this commitment by enhancing our operators’ ability to quickly adapt to market demands while offering dynamic, customisable experiences to engage players and drive success.”

The company continues to expand its portfolio of clients, such as Hard Rock, Fanatics, Bet99, BetSaracen and the Tote UK.

The collaboration aims for Amelco to rapidly build new engagement tools that enhance the gaming and betting experience for users while benefiting from Flows’ flexibility and ease of use. 

“As AI technologies continue to advance, Flows enables operators to bring their concepts to life,” added Daniel De Souza, VP of Commercial at Flows.

“Businesses often have numerous ideas, but struggle to connect all their tools and systems effectively, limiting their ability to fully serve their customers. Our no-code solution empowers them to stay ahead of the competition by seamlessly integrating these tools, overcoming operational challenges, and enhancing the customer experience.”

In a recent conversation with SBC News, CTO of Flows MIke Broughton delved into the unique protocols, technological advancements and strategic approaches that have been implemented to ensure that performance remains uncompromised amid increasing volumes.

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