21 May, 2025
The African continent is on the brink of a gambling revolution. The gambling industry here combines vast economic potential with numerous unresolved challenges. The rapid growth of mobile betting, the widespread availability of the internet, and growing interest from international investors have shaped a promising yet still chaotic market, where legislation often lags behind technological advancement.
Once referred to as a "sleeping economy," Africa is waking up fast—at least in the world of gambling. Mobile phones have replaced traditional bookmaker offices, the internet has outpaced legislation, and a love for football has overcome bureaucratic hurdles.
All this is turning Africa into a new arena for the gambling industry.One of the key growth drivers is mobile sports betting—especially football. Popular European leagues such as the English Premier League and the Champions League attract millions of users placing bets through smartphones.
The online segment now makes up around 40% of the market and is growing faster than land-based gambling.
Looking at the numbers helps us fully grasp both Africa’s potential and its challenges—how much budget is lost annually, and how infrastructure could be developed by improving tax collection. The following country-by-country overview for 2024 highlights the Gross Gaming Revenue (GGR) where available, the current regulatory status, the estimated size of the illegal sector, and the projected compound annual growth rate (CAGR) to 2030:
The Shadow Market and Financial Losses
As we can see, despite the potential, 60–70% of the market remains in the shadows in several countries. This is a major issue at the early stages of development. Countries are losing significant tax revenues, crime is increasing, and it’s creating serious challenges for investors.
The key reasons include:
All of this has led to an estimated annual budget loss of $1.5–2.5 billion across African countries—money that could have been invested in healthcare, education, and infrastructure. However, unless African governments change their perspectives and radically reform their approach to business regulation, these issues will become increasingly difficult to resolve. While some countries have partially addressed these challenges, most still face complete regulatory disarray.
Modern trends
Africa’s gambling industry is rapidly adapting to technological advancements. Mobile apps and platforms are taking the lead in user engagement, while payments are gradually shifting to digital wallets and cryptocurrencies. The demand for a regulated and secure ecosystem is rising, driving the popularity of KYC mechanisms and API integration. These trends show that technology is becoming a supportive partner in regulation, promoting transparency and player protection.
Major transformations currently underway on the continent include:
The Future: What Lies Ahead for Africa’s Gambling Industry?
Steps That Could Transform Africa into a Global Gambling Capital:
Africa’s gambling market is a volcano of economic opportunity, growing fast while combining immense potential with critical challenges. Though inadequate regulation and weak oversight mechanisms remain problems, the sector is steadily advancing. Moving from fragmented, reactive approaches to coordinated and consistent regulation could bring more than $2 billion in annual tax revenue to the continent. But this isn’t just about financial gain. the true opportunity lies in Africa’s ability to create a transparent, secure, and inclusive gaming ecosystem, where all stakeholders players, businesses, and governments can benefit.