OpenBet has partnered with Swiss lottery and betting group Loterie Romande , which provides its services in the French-speaking cantons of the country.

The deal will not only strengthen OpenBet's ties with members of the World Lottery Association (WLA) , but will also allow the supplier to offer Loterie Romande online and retail betting technology, front-end solutions and help with migration from its current platform.

“The partnership with Loterie Romande strengthens our leadership in the lottery sector and demonstrates our ability to deliver first-class sports betting opportunities to WLA members around the world.

“With our proven expertise in sports betting technology, risk management and compliance, including robust AML controls and player protection measures, we are confident that this partnership will live up to Loterie Romande’s expectations,” said OpenBet CEO Jordan Levin .

Loterie Romande will provide Swiss players with the opportunity to bet on an “advanced sports betting platform designed for innovation and compliance” using OpenBet technology. This includes the OpenBet digital interface and support for Loterie Romande’s newly developed self-service betting terminals (SST), LoRoPlay+ .

Loterie Romande will also gain access to OpenBet's managed trading services, which will provide streamlined channel integration, delivering real-time data and optimized odds.

It is worth noting that OpenBet recently completed the buyout of Endeavor . Following the deal's closing, the company said it would be targeting opportunities in the global lottery sector, with many state and private lotteries around the world also becoming betting providers.

“The selection of OpenBet as our bookmaker and long-term partner represents an important milestone for Loterie Romande as we enter this exciting new chapter,” added Loterie Romande CEO Jean-Luc Moner-Bane .

OpenBet services over 20 lotteries worldwide and is described as a company with “deep industry expertise.”

“OpenBet’s world-class technology and unwavering commitment to responsible gaming, regulatory compliance and the continued use of cutting-edge player protection tools allow us to continue to offer betting products in a safe and responsible manner, ensuring strict AML compliance and player welfare for many years to come,” added Moner-Banet.

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