SPRIBE has announced a sponsorship deal with TKO Group Holdings, the parent company of WWE and UFC, has signed a multi-year sponsorship agreement with SPRIBE.

Central to the agreement is the igaming company’s casino crash game, Aviator. Therefore, the agreement  will feature the Aviator logo displayed on the Octagon canvas at every UFC event worldwide. The partnership also includes integrated social media campaigns and exclusive premium hospitality experiences.

Similarly, WWE will highlight Aviator branding during select marquee events, aiming to increase the game’s exposure to audiences worldwide.

Additionally, the companies have indicated potential for future collaborations, including cross-promotions, content integrations and co-branded campaigns.

Nicholas Smith, VP of Global Partnerships for TKO Group Holdings, commented: “We’re thrilled to expand our partnership with SPRIBE across both UFC and WWE. Much like UFC and WWE, Aviator is a pioneer in its own industry, reshaping the igaming landscape with innovative, immersive, and engaging consumer experiences. 

“Together, UFC and WWE provide brands with access to one of the most formidable marketing portfolios in sports, and we’re looking forward to working with SPRIBE to design custom integrations within our content that will help them reach millions more consumers around the world.”

As Smith highlighted, the UFC has previously partnered with the igaming company. In 2023, the two signed a similar agreement, featuring the SPRIBE logo at select UFC Pay-Per-Views and Fight Nights.

Tapping into WWE’s resurgence 

SPRIBE seems to have timed its renewal with TKO Group Holdings perfectly, potentially hitting the jackpot with WWE’s involvement.

Earlier this month, the organisation’s flagship show, WWE RAW, made its debut on Netflix and received positive feedback from both fans and the organisation.

The debut event reached an average of 2.6 million US households, according to VideoAmp, marking a 116% increase compared to RAW’s 2024 average of 1.2 million households. 

This partnership also positions SPRIBE to tap into the key 18-48 demographic, which reportedly doubled during the show’s Netflix premiere.

Source